I build websites and digital marketing experiences that help small businesses explain what they do, reach the right people, and turn interest into inquiries.
My background combines hands-on web development with digital marketing and product leadership. I’ve built websites and publishing workflows, helped AAA and CAA clubs improve member communications, and led teams responsible for digital products. Running a woodworking business gave me firsthand experience with what a small business needs from its website.
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I work across site structure, responsive layouts, forms, and publishing workflows. At Bonnier, I worked hands-on with Drupal, WordPress, PHP, CSS, and MySQL. My recent projects include Ghost publishing and GitHub-backed Cloudflare deployments.
At AAA, I advised clubs on digital campaigns and member communications, trained teams on Salesforce Marketing Cloud, and built custom solutions. Today I bring that same approach to service pages, email publishing, and search-friendly content.
I work on an ERP changeover in aerospace and defense manufacturing. My work includes mapping data from the existing system into templates for the new one. That same attention to how work moves between people and systems informs my consulting, from customer inquiries to AI-assisted publishing workflows.
I built The Algorithmic Journal around a human-directed, AI-assisted editorial workflow. For Reliable Packing & Organizing, I focused on clear service pages, client testimonials, and a straightforward way to get in touch.
Led product owners and project managers working on travel websites, mobile experiences, digital travel guides, content systems, and Trip Canvas. Managed vendors, budgets, and team development.
Owned the digital experience for requesting roadside assistance across web, mobile, and voice. Worked with engineering, architecture, quality assurance, and business stakeholders to define requirements and deliver improvements.
Helped AAA and CAA clubs with digital campaigns, member communications, Salesforce Marketing Cloud training, and custom development.
Worked with editorial, sales, creative, and engineering teams to build digital products for magazine brands, including websites, mobile apps, and email campaigns.
Managed the Digital Media Group in a publishing environment.
Created a publication that explored faith, culture, family, and everyday life from a Christian perspective.
Ran a custom woodworking business making furniture, home décor, and artwork.
I’m based in Central Florida. I studied Christian counseling at Liberty University and wrote Ten Steps to a Closer Walk with God. Woodworking is another part of my background. Running a shop gave me firsthand experience with the decisions small business owners make about how to present their work and earn a customer’s trust.